Our Key Strategic areas of focus are;
- Support and promote initiatives to form new national retail associations in Africa and promote
interaction between members. - Promote the retail industry reform in Africa.
- Develop links and sustain strategic relationships.
- Encourage better standards of retail services.Form a planning system for the operation of the retail industry in Africa.
- Provide a forum of sharing of ideas and discuss issues and challenges facing the retail sector in
Africa. - Build the Institutional Capacity of AFRA.
- Promote and sensitize African Chambers of Commerce and their respective retail Sector about
the relevance and need for a Retail Federation in Africa. - Organize Conferences, Workshop and Seminars.
- Develop Programs and Services that benefit members.
AFRA requires leadership on these important strategies in order to accomplish our mission of
improving the African retail industry that will allow our members to provide high quality of services
in African communities.